Samsung VIP Packaging Design

Overview

Research shows that physically holding products can create a sense of psychological ownership, driving must-have purchase decisions.* Therefore, distributing new devices and accompanying accessories to Samsung business VIPs and influencers within the tech industry has been a successful marketing tactic for mobile launches. As an agency partner, the marketing challenge each time was to design packaging that entices the recipient to open the box. These VIPs receive lots of packages, so from the moment it arrives, the design needs to elicit curiosity and excitement.