Holiday Pop-Up

PROJECT OVERVIEW

In 2012, the theme of the WIRED Store was “What’s Inside.” OtterBox was encouraged to incorporate the theme into the display, and we delivered with a “Protect What’s Inside” message. Understanding that “What’s Inside,” is much more than just a smartphone, but a time capsule of memories. Keeping the display in theme, and seasonally relevant, the diorama depicted a family in front of a tree on Christmas morning, symbolizing these precious moments captured on your mobile device.